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General Heating & Air Conditioning Our philosophy at General Heating and Air Conditioning is simple: "Do whatever it takes to do the job right."

Our commitment to action and results is a key part of how we approach our work. We know that new approaches - creative and innovative engineering - can be a crucial part of doing "whatever it takes" to get that work done. We also view our performance from the client's perspective: We will do whatever it takes to get the job right for our clients. At General, we are absolutely committed to designing and installing the right system. It also means that we stand behind our work and offer comprehensive service in support of prior installations.
Highlights and features
  • Design Services, Installation Services, Heating Services
Services
Commercial
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General Heating and Air Conditioning has earned a reputation for excellence, innovation and reliability in our commercial HVAC projects. Working with leading regional construction, design, architectural and engineering firms has resulted in an impressive array of commercial applications and settings. General is a preferred partner on many projects and always brings technical expertise and innovation to the development of comprehensive and highly integrated HVAC systems.
Residential
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General began as a service company in 1946. Since then we have been serving Madison and Dane County with a well-trained and knowledgeable staff. We service most makes and models of any type of heating or air conditioning equipment. With a full complement residential heating and air conditioning services, we can assist you with any maintenance, repairs, upgrades, or new installations.
Reviews (13)
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Steph Priboth
Aug 10, 2022
We've used general more than once now. Each call was prompt, friendly and knowledgeable. They are fair priced and really try everything before the worst case scenario. We would definitely recommend them and will use them in the futrure. Thanks General!
Craig Albert
Aug 10, 2022
I had a small issue after a great install and the team at General more than took care of the issue.
Had them do a full furnace install at my residential home. Very professional crew knocked out the job in a timely manner. Installer was very courteous. I plan to service my new furnace with General for many years to come! Don't go with sub-par companies, always remember, you truly get what you pay for.
Molly Gregory
Aug 10, 2022
Shout-out to Allen Hanson, who has thus far worked as quickly as possible to order us a new furnace so we can have air conditioning on this hot August week! It's a scary time for first-time homeowners when this happens and he took the time to explain the process and the options.
Harold Lemel
Mar 17, 2022
From beginning to end, installing a new water heater was stress-free, with friendly, helpful and competent service. The price was also reasonable. Chris the technician was a pleasure to deal with and did a wonderful job. Thank you!
Tony Raffel
Feb 23, 2022
Absolutely criminal what their plumbing division is doing. Started off with an $1100 quote to replace a water heater. Within 12 hrs the quote was changed to $3300 with out having even seen the project. Finally on day before scheduled install the quote was changed again to $4700. The price gouging that they are doing is in believable. All these different quotes and not once did anyone come to look at the project.
Cheri Poff
Aug 13, 2021
Water heater got put in and after 2 different calls and my home flooded it finally got put in right and of course they are not taking any responsibility for the flooding of my home! Claiming it was a problem with the existing pipes in the home but yet the last person that came in fixed with it and I still have the existing pipes hmmm
Aura Wankerl
Jun 24, 2021
We had a great experience with Hooper! We are remodeling our kitchen, which required us to move our existing gas line for our stove. Hooper, from inquiring to completion was fantastic. I highly recommend their services - it was easy breezy, our service tech was in and out in about 2 hours.
Jpdau
Apr 15, 2021
I needed to replace a tank water heater so I was debating between sticking with a tank or going tankless. I probably would have stuck with a tank but Hooper in Madison sent a person out to look at my current setup and discuss options. After speaking with him, I chose the tankless. Hooper was $1,000 lower than the other 2 estimates I received and in a price range that I was willing to make the jump to tankless. We have been using it for 6 months now and have been very happy with the performance. Hooper will be back out this week to replace our water softener.
Sridhar
Dec 21, 2020
Beware of their price. I called them for a quick check on my heater and plumbing. For about 30 mins of work I got an invoice of 210$. Actually for this price they didn't fixed anything. I will not go with them in the future and will not recommend them.
Jeff Cressman
Dec 13, 2020
Kip and Scott jumped right on my need for a new hot water heater at our house. They were prompt, friendly, and charged a reasonable rate for the equipment and their services. It was a very painless experience. Thanks!
Kim Wieczorek
Dec 12, 2020
Kevin was on time and great at explaining everything with the installation of my sink, faucet, and garbage disposal. Very happy with Hooper and Kevin's professionalism.
Dan Burnett
Apr 28, 2020
They installed my tankless water heater, coming in between $500-$1000 lower than other estimates for the same/similar higher end model. Installation was quick and easy. They did a good job with the quote, service, customer service, and instructions/education on unit operation.
Elliot Welcome Well Schulz
Feb 07, 2019
Tony came out this morning and got our kitchen up and running after our new countertops and sink were installed. Very timely, efficient and professional service! I booked this Saturday appointment on Friday afternoon and they were extremely accommodating. Thanks for the great work!